My role

My role was to set up a structure to let the interaction and visual design succeed including

  • Analysing filters
  • Building out an appropriate user flow
  • Storytelling and creating a cohesive narrative encompassing the most important filters
  • Ensuring storytelling aligns with product tagging
  • Information architecture

Client

Adidas

Duration

2 months

Team

2 des, 2 devs

A mobile-first product finder for Adidas Outdoor that helps consumers find products to connect with the great outdoors.

Adidas outdoors made the decision to create a guided product finder to help customers find the right products faster and reduce drop rate or whatever.

 

Our role was effectively to sift through their data, tagging and filter system and weave into a sensible meaningful narrative for end users. This was a project where the solution was already decided, and our role was to merely make it happen in the most effective way possible. Etc etc clean this up

Project highlights

60 seconds

Total time it takes for a customer to complete the journey

82%

Of users complete the experience in the adidas app

12.9% conversion rate

Exceeding industry standard. Fewer abandoned shopping carts and higher conversion rates.

Multiple touchpoints

The experience was created for the adidas mobile app, e-commerce site and brick and mortar stores

AVA Digital Awards 2021 - Mobile Buying Experience

Web Awards 2021 -

Design Standard of Excellence, Mobile Standard of Excellence, Retail Standard of Excellence, Shopping Standard of Excellence, and Sports Standard of Excellence. 

01.

The challenge

In an overwhelming digital landscape full of choices, how do you guide potential customers to find the right gear to let them engage with the great outdoors?

02.

The Solution

A digital guide, akin to a helpful in-store sales assistant, that facilitates decision making by simplifying choices, providing them in digestible chunks and weaving them all together in a compelling narrative.

Limit choices, make meaningful

From an overwhelming number of choices, we distilled it down to the most essential meaningful ones needed to make a decision, just like a store assistant would. Limiting choices made it easier for users to find a product.

Information in small digestible chunks

We provide the information progressively, in small easy digestible chunks to aid understanding and stop the user from being overwhelmed, like an expert sales person guiding you to what’s best.

Simple narrative focussed on needs

We built a simple narrative focussed on human needs in the outdoors rather than features & technologies gone into producing a garment. Connection with user needs than advertising/technical jargon

03.

User flow

04.

Design

05.

Results

25%

bounce rate, lower than industry standard

82%

Of users complete the experience in the adidas app

12.9%

Conversion rate. Exceeding industry standard. Fewer abandoned shopping carts and higher conversion rates.

31,000

unique visitors

06.

Awards

AVA Digital Awards 2021 - Mobile Buying Experience

Web Awards 2021 -

Design Standard of Excellence, Mobile Standard of Excellence, Retail Standard of Excellence, Shopping Standard of Excellence, and Sports Standard of Excellence. 

“The Product Finder we built with Reaktor allows us to have a conversation with our shoppers and has led to fewer abandoned shopping carts, higher conversion rates and lower returns. So far, 82% of users have completed the full Product Finder journey within the adidas app.”

— Steffen Hack

Global Director Digital Commerce Outdoor at adidas

Portfolio of Edwin D’Mello